Naia 3, Pasay City 800 SQM
The brief was to rebrand the dormant look of the store and give it a fresh new look. Adding fuel to the challenge, the proposed flagship store is located at a dead end location of the terminal, where not much foot traffic seems to touch the place.
The design calls for a unified gateway that envelopes the egress and ingress of the space, from which a sculptural food kiosk with a floating concrete cap was designed to pivot the traffic flow in and out of a space. What impresses us most was how the client approved the use of old crates to be part of our ceiling design, the crates were transformed to be the overall ceiling accent highlighting important spaces and marries back to the central vista monument.
Designed with warm and cozy look, the direction is to reflect the standards of international groceries and make its character recognizable as they expand to other spaces.